Dosomotano

The Designation of origin

1984

THE SOMONTANO DESIGNATION OF ORIGIN WAS CREATED IN 1984 AND SINCE THEN IT HAS EVOLVED POSITIVELY THROUGH THE ACTIONS OF THE REGULATING COUNCIL, THE APPEARANCE OF NEW WINE BRANDS, THE FOUNDATION OF NEW WINERIES AND THE PROFESSIONALISED WORK OF THE VINTNERS. ALL OF THIS HAS LED TO THE CONSOLIDATION AND PRESTIGE OF THIS GRAPE PRODUCING AND WINEMAKING REGION.

THE REPORT “THE WINES OF ARAGON: A MARKET OPPORTUNITY” BY AC NIELSEN, DESCRIBES HOW SOMONTANO LED THE COMPREHENSIVE INNOVATION PROCESS IN THE PRODUCTION AND MARKETING OF WINES IN ARAGON, “CREATING A TOTALLY NEW IMAGE THROUGH NEW VARIETIES”. THIS IS ANOTHER KEY COMPONENT THAT EXPLAINS THE GROWTH OF THESE WINES OF UPPER ARAGON. AT THE SAME TIME, COMMITTING TO AND PRIORITISING WINE QUALITY AND PRICE STABILITY COMPLETE THE MATHEMATICAL FORMULA THAT EXPLAINS THE POSITIVE DEVELOPMENT OF THIS DESIGNATION OF ORIGIN.